"This book brings together marketing approaches and the application of current technology, such as social networking … transition countries / Yllka Azemi, Wilson Ozuem -- What social media marketing content is best to engage consumers?: a content … the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume …

Customer Experiences and Consumer Behavior / David Harrell -- A Strategic Framework for Integrating Web 2.0 into the Marketing …

students' perspectives on personal and distributed learning environments in course design / Terje Väljataga, Kai Pata, Kairit … students' self-motivated blogging and development of study skills and research skills / Shailey Minocha, Lucinda Kerawalla -- 9 …

-- The effect of social software on academic libraries / Maria Cassella, Licia Calvi -- Teaching political science students …. Snyder Broussard ... [et al.] -- Textperts: utilizing students' skills in the teaching of writing / Abigail A. Grant … -- Working toward expert status: love to hear students go tweet, tweet, tweet / Tamara Girardi -- Professional ICT knowledge …

teaching marketing information systems / Theodosios Tsiakis -- The use of new web-based technologies in strategies of teaching … a post-industrial class / Ilya Levin, Andrei Kojukhov -- Personal knowledge management and social media: what students … Online II / Anca Velicu, Valentina Marinescu -- Students' publishing projects and ther impact on teaching and learning …

video podcasting and lectures on students' assimilation of additional knowledge: an empirical examination / David Jiménez … for Web 2.0 intelligent e-tutoring systems: exploration of students' emotional feedback / Oryina Kingsley Akputu, Kah …