1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book is a collection of work to assist any professional who needs to deal with ethical issues, write up a technical project, give or develop a presentation, or write material for an online audience"--Provided by publisher.

"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in education today. Including innovative studies on online networks, social constructivism, and collaborative learning"--

"This book provides a comprehensive view of blogging as a global practice, looking at the new virtual world--a blogosphere--populated with opinion leaders and information purveyors, political pundits and activists, human and animal rights defenders and abusers, corruption fighters and truth...

"This book investigates the effects of Web technologies and social media on interaction and the political process helping readers to use Web technologies to address local and global problems and improve systems of governance, social equity, economic activity, sustainability, service delivery,...

"This book examines the vital role that social software applications play in regards to the cultural definitions by experts and challenges the reader to consider how recent changes in this area influence how we create and distribute knowledge"--Provided by publisher.

The implementation of a University 2.0 model / Domenico Consoli -- Using social media as a concept and tool for teaching marketing information systems / Theodosios Tsiakis -- The use of new web-based technologies in strategies of teaching gender studies / Madalina Manolache, Monica Patrut --...

"This book presents new concepts regarding reliability, availability, manageability, performance, scalability, and secured-ability of applications, particularly those that run over the Web. It examines causes of failure in Web-based information system development projects, and indicates that to...

1. How the Crowd Can Teach -- 2. Social Networking and Schools: Early Responses and Implications for Practice -- 3. Cyber-Identities and Social Life in Cyberspace -- 4. Weblogs in Higher Education -- 5. Social Navigation and Local Folksonomies: Technical and Design Considerations for a Mobile...

Very little has been written to address the emerging trends in social software and technology. With these technologies and applications being relatively new and evolving rapidly, research is wide open in these fields. This book fills this critical research need, providing an overview of the...