"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...

"This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing interest and increasingly recognized importance for industrial competitiveness and economic growth"--Provided by publisher.

"This book provides readers with case studies and real-life examples on usability methods and techniques to test the design and development of digital products, such as web pages, video games, and mobile computer applications"--Provided by publisher.

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

Division 2. Digital Divides, Education, Gender, and Ethnicity -- 11. Generation, Education, Gender, and Ethnicity in American Digital Divides -- 12. The Digital Divides in the U.S.: Access, Broadband, and Nature of Internet Use -- 13. Does the Digital Divide Extend to Minority- and Women-Owned...

"In the current business landscape, many business firms compete in one project and cooperate in another related project, and they do so at the same time. Even more interesting is that certain members of these firms are involved in both projects. This book examines this new business...

"This book explores different practices and theories of knowledge management that will lead to an efficient way of sustaining knowledge in order to improve organizational learning and enhance company performance"--Provided by publisher.

"This book addresses East Central Europe's (ECE), the Baltics', and Russia's increasingly important roles as emerging markets and competitive economic players in the European region"--Provided by publisher.

Introduction: why the gender divide in computer games is an important and timely issue -- The computer game industry, market, and culture -- Games and society: can games make a better world? -- Play preferences and the gendering of gaming -- Representation, image, and identity -- Game workers...