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Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …

Persistent link: https://www.econbiz.de/10011727810

Social capital modeling in virtual communities : Bayesian belief network approaches

Daniel, Ben Kei - 2009

Throughout history, the permeation of new technologies have assisted communities in their aim to collectively work together in addressing shared problems for the attainment of specific goals and outcomes. This book broadly examines what constitutes social capital in geographical communities and...

Persistent link: https://www.econbiz.de/10011726572

Ethics and game design : teaching values through play

Schrier, Karen (contributor); Gibson, David (contributor) - 2010

This book challenges scholars and researchers to answer questions such as: How can game design be improved to foster ethical thinking and discourse? What are the theories and methodologies that will help us understand, model, and assess ethical thinking in games? How do we use games in...

Persistent link: https://www.econbiz.de/10011726768

Serious game design and development : technologies for training and learning

Cannon-Bowers, Janis A. (contributor); … - 2010

"With an increasing use of video games in various disciplines within the scientific community, this book seeks to understand the nature of effective games and to provide guidance for how best to harness the power of gaming technology to successfully accomplish a more serious goal"--Provided by...

Persistent link: https://www.econbiz.de/10011726782

Gaming and cognition : theories and practice from the learning sciences

Eck, Richard Van (contributor) - 2010

"This book applies the principles of research in the study of human cognition to games, with chapters representing 15 different disciplines in the learning sciences (psychology, serious game design, educational technology, applied linguistics, instructional design, eLearning, computer...

Persistent link: https://www.econbiz.de/10011726800

Network science for military coalition operations : information exchange and interaction

Verma, Dinesh (contributor) - 2010

"This book is structured into sections that look at some of the challenges related to coalition operations in different types of networks, such as communications and information networks and human and cognitive networks, and looks at other issues that impact the operations of coalitions, the...

Persistent link: https://www.econbiz.de/10011726803

Gaming for classroom-based learning : digital role playing as a motivator of study

Baek, Youngkyun (contributor) - 2010

In order to effectively use games in the classroom, teachers and parents need to agree on games' positive functions toward students' learning, decide and select good educational games relevant to content and tasks in the classroom, and disseminate their acquired knowledge into the teaching...

Persistent link: https://www.econbiz.de/10011726837

Business, technological, and social dimensions of computer games : multidisciplinary developments

Cruz-Cunha, Maria Manuela (contributor); … - 2011

, design, marketing, business management, and consumer behavior"--Provided by publisher. …: derivative works, copyright and copyleft / Pedro Pina -- 29. Law, architecture, gameplay, and marketing / Peter J. Wasilko …

Persistent link: https://www.econbiz.de/10011727056

Media in the ubiquitous era : ambient, social and gaming media

Lugmayr, Artur (contributor) - 2012

1. Analyzing user behavior in digital games / Anders Drachen and Alessandro Canossa -- 2. Comparing two playability heuristic sets with expert review method: a case study of mobile game evaluation / Janne Paavilainen, Hannu Korhonen and Hannamari Saarenpää -- 3. Lovely place to buy!: enhancing...

Persistent link: https://www.econbiz.de/10011727127

Serious games for healthcare : applications and implications

Arnab, Sylvester (contributor); Dunwell, Ian (contributor); … - 2013

"This book introduces the development and application of game technologies for health-related serious games, providing cutting edge research from academia and industry, informing readers about the current and future advances in the area"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727482