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Cases on consumer-centric marketing management
Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014
Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...
Persistent link: https://www.econbiz.de/10011727810
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Multidisciplinary perspectives on telecommunications, wireless systems, and mobile computing
Hu, Wen-Chen (ed.) - 2014
"This book explores some of the latest advances in wireless communication technologies, making use of empirical research and analytical case studies to evaluate best practices in the discipline"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727882
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Telematics communication technologies and vehicular networks : wireless architectures and applications
Huang, Chung-Ming (contributor); Chen, Yuh-Shyan (contributor) - 2010
This book examines critical issues involved with telematics such as vehicular network infrastructure, vehicular network communication protocols, and vehicular services and applications. The collection provides useful techniques, tools, and assessments for those involved with computer science,...
Persistent link: https://www.econbiz.de/10011726739
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Next generation data communication technologies : emerging trends
Saha, Debashis (contributor);  … - 2012
"This book contains case studies, theories, and empirical research aimed to assist individuals and organizations in understanding the critical concepts of data networking and communications"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727259
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Advancing collaborative knowledge environments : new trends in e-collaboration
Kock, Ned F. (contributor) - 2012
1. From collaborative tools to collaborative working environments / Wolfgang Prinz, Maria Antonia Martinez-Carreras and Marc Pallot -- 2. Towards a reference architecture for collaborative work environments / Vassilios Peristeras ... [et al.] -- 3. Emerging collaboration routines in...
Persistent link: https://www.econbiz.de/10011727261
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Social and economic effects of community wireless networks and infrastructures
Abdelaal, Abdelnasser (contributor) - 2013
"This book highlights the successes of community wireless networks but also boldly addresses the potential risk factors and broader socioeconomic concerns, exploring previous successes and failures, various designs, and potential challenges with CWNs"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727692
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Encyclopedia of virtual communities and technologies
Dasgupta, Subhasish (contributor) - 2006
communities / Wen-Chen Hu, Hung-Jen Yang, and Jyh-haw Yeh -- Modelling stages of behaviour in social virtual communities / Lynne D …
Persistent link: https://www.econbiz.de/10011726088
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Handbook of research on telecommunications planning and management for business
Lee, In (contributor) - 2009
"This book provides original, in-depth, and innovative articles on telecommunications policy, management, and business …Section 2. Telecommunications Industry -- 7. Analyzing the Disruptive Potential in the Telecommunications Industry -- 8 …. Convergence of the Internet and Telecommunications -- 9. International Internet Interconnection Service in Asia-Pacific Region …
Persistent link: https://www.econbiz.de/10011726212
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Managing telecommunications and networking technologies in the 21st century : issues and trends
Grant, Gerald (contributor) - 2001
"This book explores some of the developing trends and issues in telecommunications and networking"--Provided by …, James Thong -- 8. Telecommunications in transition / Fola Yahaya -- 9. The impact of deregulation on the quality of IDD …
Persistent link: https://www.econbiz.de/10011726412
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Encyclopedia of mobile phone behavior
Yan, Zheng (ed.) - 2015
"This book is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728203