"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio...

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher

"This book seeks to fill the knowledge gap surrounding Communities of Practice and their role within developing nations, focusing on critical topics related to different types of knowledge communities and the ways in which such communities generate innovation"--Provided by publisher

"This book explores the global, regional, and local understanding of the opportunities and challenges facing micro and small social enterprises in different contexts, particularly as government interests in these organization's contribution to public services delivery has increased and taken on...

"This book address the evolution of the current industrial revolutions, a practical and working definition of the concept Industry 4.0, strategic implications of i4.0 implementation, importance of the process improvement in the quest of industry 4.0, consequences of i4.0 adoption for supply...

"This book disseminates knowledge in the theory and practice related to information technology and management of information resources at the international level. It emphasizes the managerial and organizational facets of information technology resources management. It also explores issues...