Showing 51 - 60 of 481
TV as a marketing communication tool / Verolien Cauberghe, Patrick De Pelsmacker -- XVIII. Business models with the …
Persistent link: https://www.econbiz.de/10011726326
Throughout history, the permeation of new technologies have assisted communities in their aim to collectively work together in addressing shared problems for the attainment of specific goals and outcomes. This book broadly examines what constitutes social capital in geographical communities and...
Persistent link: https://www.econbiz.de/10011726572
Very little has been written to address the emerging trends in social software and technology. With these technologies and applications being relatively new and evolving rapidly, research is wide open in these fields. This book fills this critical research need, providing an overview of the...
Persistent link: https://www.econbiz.de/10011726583
1. Web engineering : introduction and perspectives / San Murugesan, Athula Ginige -- 2. Augmented WebHelix : a practical process for Web engineering / Nary Subramanian, George Whitson -- 3. Model-centric architecting process / Tony C. Shan, Winnie W. Hua -- 4. Architecture, specification, and...
Persistent link: https://www.econbiz.de/10011726590
Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism systems and directions for future research and...
Persistent link: https://www.econbiz.de/10011726658
The importance of semantics has been recognized in different areas of data and information management, including better access, exchange, interoperability, integration, and analysis of data. Semantics of data is about associating meaning to data, understanding what data represents, and improving...
Persistent link: https://www.econbiz.de/10011726662
User-centered design (UCD) is gaining popularity in both the educational and business sectors. This is due to the fact that UCD sheds light on the entire process of analyzing, planning, designing, developing, using, evaluating, and maintaining computer-based learning. This book explains how...
Persistent link: https://www.econbiz.de/10011726673
This book provides an excellent overview of current research and development activities, while covering an extensive range of topics including ontological modeling, enterprise systems, querying and knowledge discovery, and a wide range of applications. Each chapter contains a thorough study of...
Persistent link: https://www.econbiz.de/10011726698
perceived complexity and their impacts on internet communication / Qimei Chen -- VIII. Personalization systems and their …
Persistent link: https://www.econbiz.de/10011726701
This book provides an in-depth, practical perspective on the growing dependence of virtual teams and how to best exploit them. Based on years of direct experience in managing and participating in virtual teams, as well as developing solutions to help virtual teams be more effective, the authors...
Persistent link: https://www.econbiz.de/10011726713