"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …

"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …

This book highlights issues specific to information professionals (IPs) working in an academic environment. The …1. Analysis of job responsibilities of Association of Research Libraries (ARL) human resource professionals / Gina … information organizations and information professionals / Gail Munde -- 9. Trends in integration-based orientation in academic …

and its Implications for Training of Future Communication Professionals / Pavel Zemliansky -- Desktop Virtual Reality ….] -- Using Role-Playing and Coaching in Virtual Worlds to Promote Team Transformation / William Ritke-Jones -- The New Company …

what IT professionals are seeking in a position, characteristics of the IT environment that contributes to the HR …, Dibi Varghese -- 10. Retaining IT professionals / Gina Pipoli, Rosa Fuchs -- 11. In the pipeline / Jannie Buitenhuis -- 12 …. Retaining global IT talent / Deepak Khazanchi, Dawn Owens -- 13. Attracting and retaining ICT professionals in Brazilian …