"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...

"This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing interest and increasingly recognized importance for industrial competitiveness and economic growth"--Provided by publisher.

"This book analyzes open innovation in a global context and proposes business models and institutional actors that promote the development of open innovation in firms, Institutions and public administrations worldwide"--Provided by publisher.

"This book investigates the latest empirical research on active use of information technology resources, enabling users with new methodologies, tools, and opportunities to impact application development processes"--Provided by publisher.

"This book provides readers with case studies and real-life examples on usability methods and techniques to test the design and development of digital products, such as web pages, video games, and mobile computer applications"--Provided by publisher.

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

A compilation of chapters from some of the best researchers and practitioners in the area of software maintenance, all of whom share the goal of exposing recent techniques and methods for helping in software maintenance. The chapters in this book are intended to be useful to a wide audience:...

"This book offers insight into emerging developments in information resources management and how these technologies are shaping the way the world does business, creates policies, and advances organizational practices"--Provided by publisher.

"This book presents business-technology alignment processes, interaction processes, and decision making processes, in order to help the reader study information technology from a dynamic, rather than a static, perspective. By introducing two simple tools from system dynamic modeling - causal...

Presents the theoretical and empirical research on the business value of information technology, as well as the use of management of information technology for increasing organizational performance and gaining strategic advantages. The betterment of information technology payoff and information...