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Strategies in sports marketing : technologies and emerging trends

Alonso Dos Santos, Manuel (ed.) - 2014

-- Sports tourism marketing / Kirstin Hallmann, Sören Dallmeyer, Christoph Breuer -- The marketing implications of international …

Persistent link: https://www.econbiz.de/10011728007

Successful customer relationship management programs and technologies : issues and trends

Eid, Riyad (contributor) - 2012

1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...

Persistent link: https://www.econbiz.de/10011727359

Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies

Khosrowpour, Mehdi (contributor) - 2009

This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

Persistent link: https://www.econbiz.de/10011725921

Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

Persistent link: https://www.econbiz.de/10011727810

International tourism and hospitality in the digital age

Kumar, Suresh (ed.) - 2015

"This book brings together the best practices for growth, development, and strategic management within the tourism and … tourism"--Provided by publisher. … -- Impacts from tourism development in Langkawi Island, Malaysia / Azizan Marzuki -- Eco-cultural tourism for biodiversity …

Persistent link: https://www.econbiz.de/10011728210

Understanding consumer behavior and consumption experience

Rajagopal; Castaño, Raquel - 2015

"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by...

Persistent link: https://www.econbiz.de/10011728988

Emerging innovative marketing strategies in the tourism industry

Ray, Nilanjan (ed.) - 2015

"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by …A bird's eye view on leisure services / P. N. Raghunathan -- Regional sustainable development: cultural tourism in the … southern Jalisco, México / José G. Vargas-Hernández -- Tourist inflow in a temple city: a study of cultural tourism in …

Persistent link: https://www.econbiz.de/10011728301

Tourism informatics : visual travel recommender systems, social communities, and user interface design

Sharda, Nalin (contributor) - 2010

Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies …, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism …Building Visual Travel Recommender Systems and Tourism Communities for Effective User Experience / Nalin Sharda …

Persistent link: https://www.econbiz.de/10011726658

Hospitality, travel, and tourism : concepts, methodologies, tools, and applications

2015

"This book considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host and will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique...

Persistent link: https://www.econbiz.de/10011728983

Tourism and opportunities for economic development in Asia

Ordóñez de Pablos, Patricia (ed.); Zeyar Myo Aung <U> (ed.) - 2017

tourism market. Highlighting multidisciplinary studies on cultural tourism, gastronomy, and hospitality management, this … directors actively involved in the tourism industry"--Provided by publisher …Impact of advertising and public relations on tourism development in Da Nang, Vietnam / Xuan Tran [and 6 others …

Persistent link: https://www.econbiz.de/10011638114