Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

"This book aims to integrate different techniques into the world's fast-changing and dynamic society to better equip all readers and practitioners with the most effective knowledge of business and leadership practices"--Provided by publisher.

1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...

This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

1. IT service quality management / Dieter Spath, Wilhelm Bauer, Claus-Peter Praeg -- 2. e-Service quality / Jose Barrutia, Ainhize Gilsanz -- 3. Methods for service quality assurance / Manfred Bruhn -- 4. Quality management for IT services / Astrid Köhler, Ulrike Vauth -- 5. Comparison and...

"This book familiarizes prospective researchers with processes and topics for conducting research in e-learning, addressing Theoretical Frameworks, Empirical Research Methods and Tutorial, Factors Influencing Student Satisfaction and Learning Outcomes, and Other Applications of Theory and...

"This book explores some of the various approaches to the study and assessment of Internet technologies, providing scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services in a variety of functional areas, from government and...

"This book presents applications of the Six Sigma DMAIC method for improving risk management in finance specifically elaborating on different aspects of financial risks analysis and management. It also explores different aspects of enhancing risk analysis and management in the various fields"--

This book presents a comprehensive collection of quality of service mechanisms for various access technologies and introduces existing and traditional approaches to traffic management for wireless technologies. With expert international contributions, this critical mass of knowledge covers both...

"This book addresses the reason, principles and functionality of health and health care systems and presents a novel framework for revealing, understanding and implementing appropriate management interventions leading to qualitative improvement"--Provided by publisher.