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Successful customer relationship management programs and technologies : issues and trends

Eid, Riyad (contributor) - 2012

1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...

Persistent link: https://www.econbiz.de/10011727359

Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies

Khosrowpour, Mehdi (contributor) - 2009

This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

Persistent link: https://www.econbiz.de/10011725921

Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

Persistent link: https://www.econbiz.de/10011727810

Tourism informatics : visual travel recommender systems, social communities, and user interface design

Sharda, Nalin (contributor) - 2010

Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies …, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism …Building Visual Travel Recommender Systems and Tourism Communities for Effective User Experience / Nalin Sharda …

Persistent link: https://www.econbiz.de/10011726658

Hospitality, travel, and tourism : concepts, methodologies, tools, and applications

2015

"This book considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host and will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique...

Persistent link: https://www.econbiz.de/10011728983

Tourism and opportunities for economic development in Asia

Ordóñez de Pablos, Patricia (ed.); Zeyar Myo Aung <U> (ed.) - 2017

tourism market. Highlighting multidisciplinary studies on cultural tourism, gastronomy, and hospitality management, this … directors actively involved in the tourism industry"--Provided by publisher …Impact of advertising and public relations on tourism development in Da Nang, Vietnam / Xuan Tran [and 6 others …

Persistent link: https://www.econbiz.de/10011638114

Virtual worlds and e-commerce : technologies and applications for building customer relationships

Ciaramitaro, Barbara L. (contributor) - 2011

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011726918

Customer relationship management and the social and semantic web : enabling cliens conexus

Colomo-Palacios, Ricardo (contributor); … - 2012

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727167

Fuzzy methods for customer relationship management and marketing : applications and classifications

Donzé, Laurent (contributor); Meier, Andreas (contributor) - 2012

1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / José-Domingo Mora -- 4. Using...

Persistent link: https://www.econbiz.de/10011727272

Customer-oriented global supply chains : concepts for effective management

Eyob, Ephrem (contributor); Tetteh, Edem (contributor) - 2012

"This book provides insights and supports executives, middle managers and practitioners concerned with the management of supply chain with expertise, knowledge, information and organizational management development in different types of industries"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727348