"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and … logistics modeling -- 7. Systems thinking and cognitive process in marketing -- 8. Marketing modeling and validation -- 9 …. Performance measuring process -- 10. Competitive advantage: analysis and strategy -- 11. Convergence marketing -- 12. Challenges …

Decision support fundamentals -- Mathematical preliminaries -- Preferences-based performance measurement models … -- Elements of utility theory -- Elements of stochastic programming -- Stochastic utility evaluation -- A Preferences … function, and control design of complex cultivation process -- Personalized e-learning systems -- Decision support in bird …

"This book presents a collection of the latest research in decision management support systems and applies those … systems engineering for the development of decision making support systems (DMSS): an analysis of system development … decision-making support systems / Manuel Mora ... [et al.] -- Ontology engineering the "whats," "whys," and "hows" of data …

number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …, litigation, and online consumer behavior / Cherie Sherman -- XIX. Affording cultural and social presence in e-marketing / Robert …

Machuca, Rafaela Alfalla-Luque -- 14. Network marketing and supply chain management for effective operations management / Raj …

addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel …Section III. Value Chain Networks and Research Issues: 9. Structuration Theory: Capturing the Complexity of Business …

responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be …Marketing or social marketing: is there an identity crisis? / Avinash Kapoor, Chinmaya Kulshrestha -- Addressing … marketing to healthcare: challenges and opportunities / Maria do Rosário Cabrita, Miriam Cabrita -- Dynamics of competitive …

confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher. … buying behaviour with reference to Mumbai City / Ritu Sinha -- Towards leadership marketing: an exploratory and empirical … study / Wilson Ozuem, Alina O'Keeffe -- The impact of marketing strategy in small family businesses / Anastasios Ntanos …

consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan …

/ Amandeep Takhar-Lail, Pepukayi Chitakunye -- Grounded theory and market research / Ali Ghorbani, Hosein Moridsadat, Fatemeh … empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek …