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Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction … satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen … -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High …

Persistent link: https://www.econbiz.de/10011727810

Web portals : the new gateways to Internet information and services

Tatnall, Arthur (contributor) - 2005

A web portal is a special web site designed to act as a gateway giving convenient access to other related sites. This book investigates the various types of portals and describes how they can be used in business applications. After considering the nature of portals, the book describes the first...

Persistent link: https://www.econbiz.de/10011726697

New generation of portal software and engineering : emerging technologies

Polgar, Jana (contributor); Adamson, Greg (contributor) - 2011

"This book presents a strong understanding of Portals, SOA, the published research in these fields, as well providing an enterprise-based experience of factors that challenge implementation of Portal and SOA projects in practice"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727058

Virtual worlds and metaverse platforms : new communication and identity paradigms

Zagalo, Nelson (contributor); Morgado, Leonel (contributor); … - 2012

"This book presents foundational research, models, case studies and research results that researchers and scholars can port to their own environments to evolve their own research processes and studies, covering scenarios of intellectual disciplines and technological endeavors in which metaverse...

Persistent link: https://www.econbiz.de/10011727150

Enhancing enterprise and service-oriented architectures with advanced web portal technologies

Adamson, Greg (contributor); Polgar, Jana (contributor) - 2012

"This book offers the latest research and development within the field, filled with case studies, research, methodologies and frameworks from contributors around the world and addressing a wide range of subject matters, levels of technical expertise and development, and new technological...

Persistent link: https://www.econbiz.de/10011727332

Innovative mobile platform developments for electronic services design and delivery

Scupola, Ada. (contributor) - 2012

"This book is a comprehensive look at all aspects of production management, delivery and consumption of e-services, self services, and mobile communication including business-to-business, business-to-consumer, government-to-business, government-to-consumer, and consumer-to-consumer...

Persistent link: https://www.econbiz.de/10011727401

Security and trends in wireless identification and sensing platform tags : advancements in RFID

Li, Tieyan (contributor); … - 2013

"This book highlights new research regarding wireless identification and sensing platform (WISP) tags, security, and applications, serving as a reference on WISP technology and presenting recent advances in this field"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727513

Solutions and innovations in Web-based technologies for augmented learning : improved platforms, tools, and applications

Karacapilidis, Nikos (contributor) - 2009

. Gwebu, Jing Wang -- 5. Distance education : satisfaction and success / Wm. Benjamin Martz, Jr., Morgan Shepherd -- 6. Group …

Persistent link: https://www.econbiz.de/10011726593

Tourism informatics : visual travel recommender systems, social communities, and user interface design

Sharda, Nalin (contributor) - 2010

Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism systems and directions for future research and...

Persistent link: https://www.econbiz.de/10011726658

Educational strategies for the next generation leaders in hotel management

Feng, Jiuguang (ed.); Stocklin, Sacha (ed.); Wang, Wei (ed.) - 2015

"This book combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally, highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge...

Persistent link: https://www.econbiz.de/10011728269