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Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction … satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen … -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High …

Persistent link: https://www.econbiz.de/10011727810

Tourism informatics : visual travel recommender systems, social communities, and user interface design

Sharda, Nalin (contributor) - 2010

Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism systems and directions for future research and...

Persistent link: https://www.econbiz.de/10011726658

Student satisfaction and learning outcomes in e-learning : an introduction to empirical research

Eom, Sean B. (contributor); Arbaugh, J. B (contributor) - 2011

-learning, addressing Theoretical Frameworks, Empirical Research Methods and Tutorial, Factors Influencing Student Satisfaction and Learning …. Arbaugh -- 2. Learning and satisfaction in online communities of inquiry / Zehra Akyol and D. Randy Garrison -- 3. A review of … investigate students' satisfaction with online learning / Art W. Bangert -- 8. Student performance in e-learning environments: an …

Persistent link: https://www.econbiz.de/10011727112

Evaluating websites and web services : interdisciplinary perspectives on user satisfaction

Yannacopoulos, Denis (ed.); Manolitzas, Panagiotis (ed.); … - 2014

reviews in usability testing / Leo Lentz, Sanne Elling -- Customer satisfaction evaluation for Greek online travel agencies … / Dimitrios Drosos, Nikolaos Tsotsolas -- Customer satisfaction and the role of demographic characteristics in online banking …

Persistent link: https://www.econbiz.de/10011727946

Visual perception of music notation : on-line and off-line recognition

George, Susan Ella. - 2004

This book addresses the computer recognition of music notation, its interpretation and use within various application contexts. It includes research in the field of image processing and pen-based computing, representation languages and web-based applications, and consolidates the successes,...

Persistent link: https://www.econbiz.de/10011726690

Web systems design and online consumer behavior

Gao, Yuan (contributor) - 2005

/ Manuel Sanchez-Franco -- X. Converting browsers to buyers / C. Ranganathan, Elizabeth Grandon -- XI. User satisfaction with …

Persistent link: https://www.econbiz.de/10011726701

Handbook of research on digital media and advertising : user generated content consumption

Eastin, Matthew S. (contributor); … - 2011

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by...

Persistent link: https://www.econbiz.de/10011726956

Mobile technology consumption : opportunities and challenges

Ciaramitaro, Barbara. (contributor) - 2012

"This book explores essential questions related to the cost, benefit, individual and social impact, and security risks associated with the rapid consumption of mobile technology, covering the current state of mobile technologies and their use in various domains including education, healthcare,...

Persistent link: https://www.econbiz.de/10011727210

Constructing self-discovery learning spaces online : scaffolding and decision making technologies

Hai-Jew, Shalin (contributor) - 2012

"This book raises awareness of the strategies supporting self-driven learner efficacy on a number of site types, educating readers about self-discovery learning and what learners need in terms of scaffolding to help them make the right decisions, assess their own level of learning, vet...

Persistent link: https://www.econbiz.de/10011727226

Successful customer relationship management programs and technologies : issues and trends

Eid, Riyad (contributor) - 2012

1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...

Persistent link: https://www.econbiz.de/10011727359