"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher

Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio...

"This book addresses ICT assessment in universities, student satisfaction in management information system programs, factors that impact the successful implementation of a laptop program, student learning and electronic portfolios, and strategic planning for e-learning. It provides innovative...

Adaptive Technologies and Business Integration: Social, Managerial and Organizational Dimensions provides an authoritative review of both intra-organizational and inter-organizational aspects in business integration, including: managerial and organizational integration, social integration, and...

Recently, the emergence of wireless and mobile networks has made possible the admission of electronic commerce to a new application and research subject: mobile commerce, defined as the exchange or buying and selling of commodities, services, or information on the Internet through the use of...

"This book investigates the technology of ubiquitous computing, emerging applications and services, and social issues vital for the successful deployment of a ubiquitous computing application. Providing high quality, authoritative content on such topics as device design, wireless communication,...

"This book provides a comprehensive analysis of issues related to agent design, implementation, integration, deployment, evaluation, and business value; it presents research results and application of agents and other intelligent information technologies in various domains. It offers intelligent...

"This book provides an estimable global view of the most up-to-date research on the strategies, applications, practice, and implications of complex adaptive systems, to better understand the various critical systems that surround human life. Researchers will find this book an indispensable...