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Rishi, Bikramjit (ed.) - 2015

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Consumption culture in Europe : insight into the beverage industry

Santos, Carmen R.. (contributor) - 2013

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

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Handbook of research on effective marketing in contemporary globalism

Christiansen, Bryan (ed.); Yildiz, Salih (ed.); … - 2014

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Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio...

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ICT acceptance, investment and organization : cultural practices and values in the Arab world

Abdallah, Salam (contributor); Albadri, Fayez. (contributor) - 2011

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Information systems applications in the Arab education sector

Albadri, Fayez. (contributor) - 2013

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Cases on management and organizational behavior in an Arab context

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management topics, focusing on organizational behavior and leadership in Arab countries and the impact of culture in management …

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Knowledge-based economic policy development in the Arab world

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Strategic marketing in fragile economic conditions

Samanta, Irene (ed.) - 2014

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

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Handbook of research on global competitive advantage through innovation and entrepreneurship

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