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Computer–mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.) - 2015 - Online-Ausg.
analysis of Facebook brand pages / Chedia Dhaoui -- Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda … and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue …
Persistent link: https://www.econbiz.de/10011728121
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
/ Tanses Yasemin Gülsoy -- Dynamic narrative alignment: rhetoric in community-driven social media management / Sophie Wrobel …
Persistent link: https://www.econbiz.de/10011728180
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Web systems design and online consumer behavior
Gao, Yuan (contributor) - 2005
I. e-Search / Kuan-Pin Chiang, Ruby Dholakia, Stu Westin -- II. Information search on the internet / Byung-Kwan Lee … perceived complexity and their impacts on internet communication / Qimei Chen -- VIII. Personalization systems and their … customers / Manlio Del Giudice -- XVII. Internet markets and e-loyalty / Changsoo Sohn, Dong-Il Lee -- XVIII. Web systems design …
Persistent link: https://www.econbiz.de/10011726701
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Strategic marketing in fragile economic conditions
Samanta, Irene (ed.) - 2014
, Stamatios Ntanos -- The role of brand management in emerging markets / Kijpokin Kasemsap -- The antecedents of word …
Persistent link: https://www.econbiz.de/10011728060
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Brand management in emerging markets : theories and practices
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the …
Persistent link: https://www.econbiz.de/10011728062
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Customer-centric marketing strategies : tools for building organizational performance
Kaufmann, Hans Rüdiger (contributor);  … - 2013
Afonso Vieira -- How customer knowledge management is becoming a dominant industry trait / A. F. Wazir Ahmad, Mohammad … / Valerio Veglio -- Customer relationship management (CRM): a one-size-fits-all philosophy? / Myria Ioannou -- Relationship … Tenge -- Consumer-centric marketing strategies: social networks as innovative tools for consumer relationship management …
Persistent link: https://www.econbiz.de/10011727601
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Customer relationship management strategies in the digital era
Nasir, Süphan - 2015
: understanding CRM concepts and ecosystem -- Customer relationship management as a customer-centric business strategy -- Customer … acquisition management strategies -- Customer retention strategies and customer loyalty …
Persistent link: https://www.econbiz.de/10011728201
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Dynamics of competitive advantage and consumer perception in social marketing
Kapoor, Avinash (ed.); Kulshrestha, Chinmaya (ed.) - 2014
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience...
Persistent link: https://www.econbiz.de/10011727817
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
Ciaramitaro, Barbara L. (contributor) - 2011
face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers …
Persistent link: https://www.econbiz.de/10011726918
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Customer relationship management and the social and semantic web : enabling cliens conexus
Colomo-Palacios, Ricardo (contributor);  … - 2012
1. Semantic technologies in motion: from factories control to customer relationship management / Ricardo Colomo … communication with citizens / Charalabidis Yannis ... [et al.] -- 8. Customer Relationship Management (CRM) implementation intensity … framework for customer knowledge management based on social Semantic Web: a hotel sector approach / Marcirio Silveira Chaves …
Persistent link: https://www.econbiz.de/10011727167