"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …

"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …

"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …

The studies in this book use non-traditional, exploratory data analysis and data mining tools to examine health …1. Introduction to data mining methodology to investigate health outcomes -- 2. Data mining to examine the treatment of …

of contemporary ubiquitous health and medical informatics. Contributions highlight changes to healthcare distribution …Identifying the Emerging e-Health Technologies To Ubiquity 2.0 and Beyond / Sabah Mohammed, Jinan Fiaidhi -- Semantic … Interoperability Issue of Standardizing Medical Vocabularies / W. Ed Hammond -- Personal Health Records Status-Quo and Future …

"This book discusses the benefits that can be gained from the interactions between health, education, and socioeconomic …Need of a balance between fragmented and coordinated decision-making -- Insights to the interconnections of health …, education, and other wealth components -- Theoretical model and foundations for assessing interactions of health, education, and …

"This book is designed to introduce a community health group to the potential of using a Geographic Information System … to improve birth outcomes. It provides an overview of why geography is important in the investigation of health, the … found between urban and rural health environments"--Provided by publisher. …

technology. This book provides an international perspective on the benefits of mobile health technology and describes examples … health care systems that provide quality patient care services. … / Ana Ferreira ... [et al.] -- Personal health records systems go mobile: defining evaluation concepts / Phillip Olla …