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Online multimedia advertising : techniques and technologies
Hua, Xian-Sheng (contributor); Mei, Tao (contributor);  … - 2011
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and...
Persistent link: https://www.econbiz.de/10011727039
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Online advertising and promotion : modern technologies for marketing
Hanafizadeh, Payam - 2012
"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have...
Persistent link: https://www.econbiz.de/10011727376
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Computer–mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.) - 2015 - Online-Ausg.
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728121
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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (ed.) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011729022
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Toward corporate IT standardization management : frameworks and solutions
Van Wessel, Robert - 2010
standardization, this reference work demonstrates the effectiveness of IT standards, and the applicable techniques for implementation …1. Introduction -- 2. Standardization & standards -- 3. IT, business processes & performance -- 4. Building the … conceptual model -- 5. Client/server standardization "Uniform case" -- 6. Software development standardization "CMM/DSDM case …
Persistent link: https://www.econbiz.de/10011726769
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Wireless network traffic and quality of service support : trends and standards
Lagkas, Thomas (contributor);  … - 2010
1. Hybrid approach to integrated QoS capable protocols for wireless LANs / Thomas Lagkas -- 2. Cross-layer scheduling with QoS support over a near-optimum distributed queueing protocol for wireless LANS / E. Kartsakli, J. Alonso-Zárate, L. Alonso, C. Verikoukis -- 3. Delay constrained admission...
Persistent link: https://www.econbiz.de/10011726798
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E-health systems quality and reliability : models and standards
Moumtzoglou, Anastasius (contributor);  … - 2011
"This book addresses the reason, principles and functionality of health and health care systems and presents a novel framework for revealing, understanding and implementing appropriate management interventions leading to qualitative improvement"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011726929
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Privacy protection measures and technologies in business organizations : aspects and standards
Yee, George (contributor) - 2012
1. Privacy enhancing technologies for information control / Martin Gilje Jaatun ... [et al.] -- 2. User-centric privacy management in future network infrastructure / Antonio Gomez-Skarmeta ... [et al.] -- 3. Leveraging access control for privacy protection: a survey / Anna Antonakopoulou ... [et...
Persistent link: https://www.econbiz.de/10011727245
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Handbook of research on e-business standards and protocols : documents, data, and advanced web technologies
Kajan, Ejub (contributor); Dorloff, Frank-Dieter (contributor) - 2012
"This book contains an overview of new achievements in the field of e-business standards and protocols, offering in-depth analysis of and research on the development and deployment of cutting-edge applications"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727313
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Innovations in organizational IT specification and standards development
Jakobs, Kai (contributor) - 2013
"This book provides advancing research on all current aspects of IT standards and standardization"--Provided by … broadcasting standards / Håkon Ursin Steen -- Implementing standardization education at the national level / Henk J. de Vries … standardization: a case study on Switzerland / Christophe Hauert -- The INTERNORM Project: bridging two worlds of expert- and lay …
Persistent link: https://www.econbiz.de/10011727557