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Biometric image discrimination technologies

Zhang, David - 2006

"The book gives an introduction to basic biometric image discrimination technologies including theories that are the …Chapter 1. An introduction to biometrics image discrimination (BID) -- Section 1. BID fundamentals -- Chapter 2 …. Principal component analysis -- Chapter 3: -- Linear discrimination analysis -- Chapter 4. PCA/LDA applications in biometrics …

Persistent link: https://www.econbiz.de/10011725845

Gender divide and the computer game industry

Prescott, Julie; Boggs, Jan - 2014

Introduction: why the gender divide in computer games is an important and timely issue -- The computer game industry, market, and culture -- Games and society: can games make a better world? -- Play preferences and the gendering of gaming -- Representation, image, and identity -- Game workers...

Persistent link: https://www.econbiz.de/10011727842

Information technology-enabled global customer service

Reponen, Tapio (contributor) - 2003

For more than ten years there has been an obvious trend of globalization of leading companies, as they have moved from multinational to global operations. Recently there has also been increased demand for combining locally-customized services to the economies of the scale of worldwide...

Persistent link: https://www.econbiz.de/10011726277

Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

Persistent link: https://www.econbiz.de/10011727810

Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions

Lee, In (ed.) - 2014

"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by...

Persistent link: https://www.econbiz.de/10011727836

Student satisfaction and learning outcomes in e-learning : an introduction to empirical research

Eom, Sean B. (contributor); Arbaugh, J. B (contributor) - 2011

"This book familiarizes prospective researchers with processes and topics for conducting research in e-learning, addressing Theoretical Frameworks, Empirical Research Methods and Tutorial, Factors Influencing Student Satisfaction and Learning Outcomes, and Other Applications of Theory and...

Persistent link: https://www.econbiz.de/10011727112

Evaluating websites and web services : interdisciplinary perspectives on user satisfaction

Yannacopoulos, Denis (ed.); Manolitzas, Panagiotis (ed.); … - 2014

"This book explores some of the various approaches to the study and assessment of Internet technologies, providing scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services in a variety of functional areas, from government and...

Persistent link: https://www.econbiz.de/10011727946

Virtual worlds and e-commerce : technologies and applications for building customer relationships

Ciaramitaro, Barbara L. (contributor) - 2011

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011726918

Customer relationship management and the social and semantic web : enabling cliens conexus

Colomo-Palacios, Ricardo (contributor); … - 2012

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727167

Fuzzy methods for customer relationship management and marketing : applications and classifications

Donzé, Laurent (contributor); Meier, Andreas (contributor) - 2012

1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / José-Domingo Mora -- 4. Using...

Persistent link: https://www.econbiz.de/10011727272