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Online advertising and promotion : modern technologies for marketing
Hanafizadeh, Payam - 2012
"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …
Persistent link: https://www.econbiz.de/10011727376
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Handbook of research on digital media and advertising : user generated content consumption
Eastin, Matthew S. (contributor);  … - 2011
"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …
Persistent link: https://www.econbiz.de/10011726956
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Online multimedia advertising : techniques and technologies
Hua, Xian-Sheng (contributor); Mei, Tao (contributor);  … - 2011
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011727039
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …
Persistent link: https://www.econbiz.de/10011728180
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Cyber terrorism : political and economic implications
Colarik, Andrew M. - 2006
This book is a cyber terrorism brief that outlines many of the recent terrorist activities, political objectives, and their use of cyberspace. Much of this book is dedicated to illustrating the use of the global information infrastructure by terrorists for the communication and coordination of...
Persistent link: https://www.econbiz.de/10011725949
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Database integrity : challenges and solutions
Doorn, Jorge H. (contributor); Rivero, Laura C. (contributor) - 2002
One of the driving forces that stimulated the emergence of database technology was the need to guarantee the quality of the data stored. The software design is impacted by the properties of the data. Data properties should be seen from a point of view as independently as possible from the...
Persistent link: https://www.econbiz.de/10011725964
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Gender and information technology : moving beyond access to co-create global partnership
Kirk, Mary - 2009
1. Demyth-ifying feminism : reclaiming the "F" word -- 2. Dualisms and stereotypes : tools of domination -- 3. Gendered philosophy of science : science is male, nature is female -- 4. Mass media as social institution : the Wired example -- 5. Language as social institution : the male-centered IT...
Persistent link: https://www.econbiz.de/10011726126
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Handbook of research on e-learning applications for career and technical education : technologies for vocational training
Wang, Victor C. X. (contributor) - 2009
As career and technical education continues to evolve, technology applications are rapidly becoming vital instruments for instructional training and valuable learning tools for the overall enhancement of student experience. This handbook provides an authoritative reference collection on leading...
Persistent link: https://www.econbiz.de/10011726172
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Personal data privacy and protection in a survillance era : technologies and practices
Akrivopoulou, Christina (contributor);  … - 2011
"This book spans a number of interdependent and emerging topics in the area of legal protection of privacy and technology and explores the new threats that cyberspace poses to the privacy of individuals, as well as the threats that surveillance technologies generate in public spaces and in...
Persistent link: https://www.econbiz.de/10011726982
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Consumption culture in Europe : insight into the beverage industry
Santos, Carmen R.. (contributor) - 2013
"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727643