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Handbook of research on trends in product design and development : technological and organizational perspectives
Simoes, Ricardo (contributor); Silva, Arlindo (contributor) - 2011
Gaspar, Arlindo Silva -- 14. Customer involved open innovation / Marcel Weber, Simone Geerts -- 15. Stimulating creativity … and innovation in and around organizations / Kirsten Sr̜ensen -- 16. Research project future of the present / Sandra Rech …
Persistent link: https://www.econbiz.de/10011726954
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
Pattinson, Hugh (contributor); Low, David R. (contributor) - 2011
"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...
Persistent link: https://www.econbiz.de/10011726095
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Innovations in SMEs and conducting e-business : technologies, trends and solutions
Cruz-Cunha, Maria Manuela (contributor);  … - 2011
"This book discusses the main issues, challenges, opportunities and solutions related to electronic business adoption with a special focus on SMEs, providing researchers, scholars, and professionals with some of the most advanced research developments, solutions and discussions of E-Business...
Persistent link: https://www.econbiz.de/10011727120
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Entrepreneurship and innovations in e-business : an integrative perspective
Zhao, Fang (contributor) - 2006
"The book presents a comprehensive introduction of the concepts and practices of e-entrepreneurship and e-innovation …1. Entrepreneurship and innovation in e-business : an integrative perspective / Fang Zhao -- 2. Exploring rhizomic …. Innovation and B2B e-commerce : explaining what did not happen / Steve New -- 4. How e-entrepreneurs operate in the context of …
Persistent link: https://www.econbiz.de/10011726106
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Cases on usability engineering : design and development of digital products
Garcia-Ruiz, Miguel A.. (contributor) - 2013
"This book provides readers with case studies and real-life examples on usability methods and techniques to test the design and development of digital products, such as web pages, video games, and mobile computer applications"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727751
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Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha (contributor);  … - 2015
A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...
Persistent link: https://www.econbiz.de/10011728151
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Handbook of research on value creation for small and micro social enterprises
Maher, Chi (ed.) - 2019
"This book explores the global, regional, and local understanding of the opportunities and challenges facing micro and small social enterprises in different contexts, particularly as government interests in these organization's contribution to public services delivery has increased and taken on...
Persistent link: https://www.econbiz.de/10012393187
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E-commerce adoption and small business in the global marketplace : tools for optimization
Simmons, Geoff (contributor); Thomas, Brychan (contributor) - 2010
1. Facilitating e-commerce adoption / Marta Raus, Roman Boutellier -- 2. E-commerce trading patterns within the SME …-commerce activities of rural SME business owners / John Sanders, Laura Galloway, David Deakins -- 7. Internet marketing and SMEs / Daniel … relationship management and SME marketing practice / Fiona McMahon, Aodheen O'Donnell -- 13. Understanding the factors affecting …
Persistent link: https://www.econbiz.de/10011726749
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Global perspectives on small and medium enterprises and strategic information systems : international approaches
Bharati, Pratyush (contributor);  … - 2010
, generating substantial employment and serving as important innovation engines for the global economy. This book aims to spread … Transmission of the SME Culture of Nonprofit Theatres / Julie Kendall, Kenneth Kendall -- ERP System Selection Criteria / Andreja … Pucihar, Gregor Lenart, Frantisek Sudzina -- Managing Impressions of SME Legitimacy / Susan Winter, Connie Gaglio, Hari …
Persistent link: https://www.econbiz.de/10011726817
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E-business issues, challenges and opportunities for SMEs : driving competitiveness
Cruz-Cunha, Maria Manuela (contributor);  … - 2011
. 21st century learning opportunities for SME success / Kathleen King, John Foley -- 6. Open innovation / Hakikur Rahman … -- 7. Organizational readiness/preparedness / B. Lalic, U. Marjanovic -- 8. Digital marketplaces as a viable model for SME …, Matja ž Mulej -- 10. Knowledge supply for SME networks / Anders Carstensen, Tatiana Levashova, Kurt Sandkuhl, Nikolay Shilov …
Persistent link: https://www.econbiz.de/10011726942