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Online multimedia advertising : techniques and technologies
Hua, Xian-Sheng (contributor); Mei, Tao (contributor);  … - 2011
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011727039
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Online advertising and promotion : modern technologies for marketing
Hanafizadeh, Payam - 2012
"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …
Persistent link: https://www.econbiz.de/10011727376
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Handbook of research on digital media and advertising : user generated content consumption
Eastin, Matthew S. (contributor);  … - 2011
"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …
Persistent link: https://www.econbiz.de/10011726956
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Tourism informatics : visual travel recommender systems, social communities, and user interface design
Sharda, Nalin (contributor) - 2010
Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism systems and directions for future research and...
Persistent link: https://www.econbiz.de/10011726658
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Intelligent user interfaces : adaptation and personalization systems and technologies
Mourlas, Constantinos (contributor);  … - 2009
adaptation and personalization in various application levels. … factors on the use of web-based instruction / Sherry Chen -- IV. The next generation of personalization techniques / Gulden …. Intelligent information personalization / Syed Raza Abidi -- VII. A semantically adaptive interface for measuring portal quality …
Persistent link: https://www.econbiz.de/10011726324
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Handbook of research on information and cyber security in the fourth industrial revolution
Fields, Ziska (ed.) - 2018
"This book explores the severity of the threats at personal, business, governmental and societal levels; as well as what can be done to enhance security at these different levels. It covers topics such as: malware, criminal and strategic hacking, botnets, innovative cyber-attacks, cyber...
Persistent link: https://www.econbiz.de/10012393206
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Pervasive information security and privacy developments : trends and advancements
Nemati, Hamid R. (contributor) - 2011
"This book compiles research on topics such as technical, regulatory, organizational, managerial, cultural, ethical, and human aspects of information security and privacy, offering methodologies, research frameworks, theory development and validation, case studies, simulations, technological...
Persistent link: https://www.econbiz.de/10011726890
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Personal data privacy and protection in a survillance era : technologies and practices
Akrivopoulou, Christina (contributor);  … - 2011
"This book spans a number of interdependent and emerging topics in the area of legal protection of privacy and technology and explores the new threats that cyberspace poses to the privacy of individuals, as well as the threats that surveillance technologies generate in public spaces and in...
Persistent link: https://www.econbiz.de/10011726982
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Security and privacy assurance in advancing technologies : new developments
Nemati, Hamid R. (contributor) - 2011
"This book provides a comprehensive collection of knowledge from experts within the field of information security and privacy and explores the changing roles of information technology and how this change will impact information security and privacy"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727034
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Privacy, intrusion detection, and response : technologies for protecting networks
Kabiri, Peyman (contributor) - 2012
" This book discusses the latest trends and developments in network security and privacy, and serves as a vital reference for researchers, academics, and practitioners working in the field of privacy, intrusion detection, and response"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727147