1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book is a collection of work to assist any professional who needs to deal with ethical issues, write up a technical project, give or develop a presentation, or write material for an online audience"--Provided by publisher.

Linking the popularity of online trading with consumers' concerns for reputation and identity theft / Alan D. Smith -- Antecedents of security pillars in e-commerce applications / Amin A. Shaqrah -- A novel dynamic noise-dependent probabilistic algorithm for route discovery in MANETs / Hussein...

"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...

"This book explores innovation, imitation and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. It examines key product and technological developments...

This book emphasizes the importance of validation and verification in the modernization of systems that are critical to safety, security, and economic profits. Containing integration analyses to control the evolution of legacy systems towards object oriented technologies, this publication...

"This book provides fresh ideas on how IT and modern management can contribute to societal and economic objectives and the significant role of IT for global challenges and international collaboration"--Provided by publisher.

1. Designing digital marketplaces for competitive advantage / Dinesh Rathi, Lisa Given -- 2. E-commerce systems for software agents / Emmanuel Tadjouddine -- 3. Enhancing the preparedness of SMEs for E-business opportunities by collaborative networks / Heiko Duin, Klaus-Dieter Thoben -- 4....

"This book is devoted to examining a range of issues concerning green finance and sustainability covering sections on emerging environmentally aware business models, regulation and standard development, green ICT for sustainability, green finance and the carbon market, green manufacturing,...

1. IT/IS readiness maturity model / Mustafa Alshawi and Hafez Salleh -- 2. Readiness in systems implementation: lessons from the higher education sector / Eric Lou and Hafez Salleh -- 3. Improving the tendering process: a construction organization perspective / Hafez Salleh -- 4. Building for...