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Consumption culture in Europe : insight into the beverage industry
Santos, Carmen R.. (contributor) - 2013
"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727643
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Internet marketing research : theory and practice
Lee, Ook (contributor) - 2001
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing...
Persistent link: https://www.econbiz.de/10011726335
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Market research methodologies : multi-method and qualitative approaches
Takhar-Lail, Amandeep (ed.) - 2015 - Online-Ausg.
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728091
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Tourism informatics : visual travel recommender systems, social communities, and user interface design
Sharda, Nalin (contributor) - 2010
Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies …, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism …Building Visual Travel Recommender Systems and Tourism Communities for Effective User Experience / Nalin Sharda …
Persistent link: https://www.econbiz.de/10011726658
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Hospitality, travel, and tourism : concepts, methodologies, tools, and applications
2015
"This book considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host and will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique...
Persistent link: https://www.econbiz.de/10011728983
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Tourism and opportunities for economic development in Asia
Ordóñez de Pablos, Patricia (ed.); Zeyar Myo Aung <U> (ed.) - 2017
tourism market. Highlighting multidisciplinary studies on cultural tourism, gastronomy, and hospitality management, this … directors actively involved in the tourism industry"--Provided by publisher …Impact of advertising and public relations on tourism development in Da Nang, Vietnam / Xuan Tran [and 6 others …
Persistent link: https://www.econbiz.de/10011638114
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Ubiquitous cardiology : emerging wireless telemedical applications
Augustyniak, Piotr - 2009
The Internet and other technological developments are now playing increasing roles in consumer health and the delivery of health services. This book provides developmental solutions and explanations for cardiovascular diagnostics. Useful to field researchers, academicians, and healthcare...
Persistent link: https://www.econbiz.de/10011726663
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Ubiquitous positioning and mobile location-based services in smart phones
Chen, Ruizhi (contributor) - 2012
"This book explores new research in smart phones with an emphasis on positioning solutions in smart phones, smart phone-based navigation applications, mobile geographical information systems, and related standards"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727447
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Advances in mobile commerce technologies
Siau, Keng (contributor); Lim, Ee-Peng (contributor) - 2003
As the number of mobile device users increases rapidly and exceeds that of PC users by a large margin, conducting business and services over these mobile devices, also known as mobile commerce is becoming very attractive and is expected to drive the future development of electronic commerce. To...
Persistent link: https://www.econbiz.de/10011725792
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E-commerce in regional small to medium enterprises
MacGregor, Robert C. - 2007
drivers -- E-commerce adoption in Sweden, Australia, and the USA -- Implications for e-commerce adoption by SMEs …SMEs and electronic commerce -- General research methodology and procedures -- Profile of SMEs in Sweden, Australia …, and the USA -- Criteria for the adoption of e-commerce -- Barriers to e-commerce adoption -- Benefits of e …
Persistent link: https://www.econbiz.de/10011726021