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Consumption culture in Europe : insight into the beverage industry

Santos, Carmen R.. (contributor) - 2013

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727643

Handbook of research on effective marketing in contemporary globalism

Christiansen, Bryan (ed.); Yildiz, Salih (ed.); … - 2014

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

Persistent link: https://www.econbiz.de/10011728057

Islamic perspectives on marketing and consumer behavior : planning, implementation, and control

Rishi, Bikramjit (ed.) - 2015

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher

Persistent link: https://www.econbiz.de/10011728182

Analyzing the cultural diversity of consumers in the global marketplace

Crespo-Almendros, Esmeralda (ed.); … - 2015

Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio...

Persistent link: https://www.econbiz.de/10011728208

Mobile technology consumption : opportunities and challenges

Ciaramitaro, Barbara. (contributor) - 2012

"This book explores essential questions related to the cost, benefit, individual and social impact, and security risks associated with the rapid consumption of mobile technology, covering the current state of mobile technologies and their use in various domains including education, healthcare,...

Persistent link: https://www.econbiz.de/10011727210

Evolving psychological and educational perspectives on cyber behavior

Zheng, Robert (contributor) - 2013

"This book identifies learners' online behavior based on the theories in human psychology, defines online education phenomena as explained by the social and cognitive learning theories and principles, and interprets the complexity of cyber learning"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727472

Technology and young children : bridging the communication-generation gap

Allen, Lee (contributor); Blake, Sally (contributor); … - 2012

1. The impact of technology on early childhood education: where the child things are? adults, children, digital … monsters and the spaces in between / Andrew Neil Gibbons -- 2. Enculturation of young children and technology / Alexandru … Spatariu and Susan Bell -- 3. Children's power for learning in the age of technology / Julie McLeod, Lin Lin and Sheri Vasinda …

Persistent link: https://www.econbiz.de/10011727163

Child development and the use of technology : perspectives, applications and experiences

Allen, Lee (contributor); Blake, Sally (contributor); … - 2012

"This book addresses major issues regarding technology for young children, providing a holistic portrait of technology …1. Socrates and Descartes meet the E*Trade baby: the impact of early technology on children's developing beliefs about … knowledge and knowing / Denise L. Winsor and Sally Blake -- 2. The epistemology of young children / Denise L. Winsor -- 3 …

Persistent link: https://www.econbiz.de/10011727222

Visual perception of music notation : on-line and off-line recognition

George, Susan Ella. - 2004

This book addresses the computer recognition of music notation, its interpretation and use within various application contexts. It includes research in the field of image processing and pen-based computing, representation languages and web-based applications, and consolidates the successes,...

Persistent link: https://www.econbiz.de/10011726690

Web systems design and online consumer behavior

Gao, Yuan (contributor) - 2005

This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...

Persistent link: https://www.econbiz.de/10011726701

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