Narrow search
Showing 1 - 10 of 141
Cover Image
Information technology entrepreneurship and innovation
Zhao, Fang - 2008
"This book presents current studies on the nature, process and practice of entrepreneurship and innovation in the … development, implementation, and application of information technology worldwide, as well as providing academics, entrepreneurs … supporting network innovation / Jari Tammela, Vesa Salminen -- 3. Heritage tourism portal Web page design with factor and …
Persistent link: https://www.econbiz.de/10011726278
Cover Image
Emerging innovative marketing strategies in the tourism industry
Ray, Nilanjan (ed.) - 2015
"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728301
Cover Image
Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (ed.) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011729022
Cover Image
Modern entrepreneurship and e-business innovations
Nasir, Suphan (contributor) - 2013
"Modern Entrepreneurship and E-Business Innovations provides advanced knowledge of e-entrepreneurship and innovation as …
Persistent link: https://www.econbiz.de/10011727677
Cover Image
Diasporas and transnational entrepreneurship in global contexts
Ojo, Sanya (ed.) - 2017
migrant entrepreneurs' economic activities expanding from their countries of origin to their countries of residence. Featuring … on how economic development can be encouraged and nurtured among ethnic entrepreneurs and businesses"--Provided by … entrepreneurs and their global market entry modes / Ignatius Ekanem, Ndidi Juliana Uwajeh -- The impact of social networks on "born …
Persistent link: https://www.econbiz.de/10011631679
Cover Image
Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...
Persistent link: https://www.econbiz.de/10011726979
Cover Image
Branding and sustainable competitive advantage : building virtual presence
Kapoor, Avinash (contributor);  … - 2012
"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727203
Cover Image
Customer-centric marketing strategies : tools for building organizational performance
Kaufmann, Hans Rüdiger (contributor);  … - 2013
orientation and innovation improve organizational performance?: an international and comparative review of the effects / Valter …
Persistent link: https://www.econbiz.de/10011727601
Cover Image
Marketing strategies for higher education institutions : technological considerations and practices
Tripathi, Purnendu (contributor); Mukerji, Siran (contributor) - 2013
"Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727760
Cover Image
Marketing decision making and the management of pricing : successful business tools
Rajagopal (contributor) - 2013
Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead
Persistent link: https://www.econbiz.de/10011727769