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~institution:"INSEAD"
~person:"Kumar, V."
~subject:"Shareholder Value"
~subject:"Strategic management"
~subject:"Theorie"
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The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
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