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~institution:"INSEAD"
~subject:"Einkaufszentrum"
~subject:"Marktforschung"
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
(
contributor
);
Hutchinson, J. W.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632312
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The strategic role of outlet mall retailing
Coughlan, Anne T.
(
contributor
); …
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2002
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[Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
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