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Promoting creative new product design : the influence of intrinsic motivation, extrinsic rewards, and visualization
Moreau, Page; Dahl, Darren W.; Chattopadhyay, Amitava; … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001633437
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Collaborative prototyping and the pricing of customized products
Terwiesch, Christian (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001651105
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Key strategic marketing issues for the 1990s
Larréché, Jean-Claude; Powell, William W.; Deutz … - 1987
Persistent link: https://www.econbiz.de/10000744620
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Relating to customers : how and when to strengthen your customer relationships
Malaviya, Prashant (contributor); Spargo, Sarah (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001656808
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Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001631879
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Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001632579