Mukherjee, Arpita; Goswami, Ramneet; Goyal, Tanu M.; … - 2010
Sports retail is a small but fast growing segment of modern retail in India. Recently, the country has been hosting … provides an overview of the sports retail sector in India. Specifically, it presents the different retail formats, consumer … entry barrier since foreign retailers can establish their presence in India through other routes. The study found that since …