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ENGLISH ABSTRACT: The objective of this specific research report is to analyse the internet marketing function within …). An in-depth literature review is conducted to analyse the marketing function in general, afterwhich an analysis in terms … of production and services organisation is discussed. Here, the focus is on the 4 P and 7 P marketing mix theories of …
Persistent link: https://www.econbiz.de/10009442058
ENGLISH ABSTRACT: This study proposes to deal with the challenge of getting craft products efficiently and sustainably to the market.The objective of the study is to suggest an integrated framework for interventions led by the state to ensure that the right products reach the right markets at...
Persistent link: https://www.econbiz.de/10009442070
ENGLISH ABSTRACT: The global wine market has faced varying challenges in the first decade of the 21st century; over production brought a power shift in favour of buyers which resulted in a decline in profit margins per bottle sold. The main gainer in these uncertain times has been the consumer....
Persistent link: https://www.econbiz.de/10009442079
Department of Trade and Industry and the International Marketing Council in promotional campaigns where SA Apples and Pears are …
Persistent link: https://www.econbiz.de/10009442083
Red Bull used the strategic marketing process to decide whether to enter the South African market, and from a marketing … the country. The marketing activities soon followed, not in the traditional 4 Ps style of price, product, placeand … each have their specific goals closelyinteracted to form an integrated marketing approach. Red Bull has unique brand events …
Persistent link: https://www.econbiz.de/10009442095
terms of the general business functions faced by veterinarians is the marketing function, thus the reason for this study. It …, client needs and customer profile in order to identify ways of optimising marketing opportunities. …
Persistent link: https://www.econbiz.de/10009442119
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