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Corporate gouvernance: l’efficacité juridique et marketing des codes de conduite
AVIGNON, Sylvie; FERNANDEZ, Dominique BONET - Institut de Préparation à l'Administration et à la … - 2014
Corporate social responsibility and ethics are part of business governance today and represents new ways of market adjustment for companies in quest of legitimacy in an uncertain environment. Tools such as codes of conduct or charts aim at clarifying business activities. However, in spite of...
Persistent link: https://www.econbiz.de/10010754735
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La communication du concept d’Economie Circulaire et sa nouvelle définition : approche comparative France-Chine
Wang, Charlotte - Institut de Préparation à l'Administration et à la … - 2014
The concept of the circular economy is still poorly communicated and understood. A comparative analysis of the conditions in France and in China in which the concept has been communicated explains the diverse semantic, technical, psychological and behavio
Persistent link: https://www.econbiz.de/10010860561
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Chocolate Brands’ Communication of Corporate Social Responsibility in Germany
Langen, Nina; Hartmann, Monika - International European Forum on Innovation and System … - 2012
large variety of instruments to design their CSR communication. Different communication means can complement one another as … involvement regarding CSR (e.g. websites, CSR reports). Among the many potential communication channels that allow disseminating … communication of chocolate brands is addressed in this paper. CSR related communication was investigated by two means. In December …
Persistent link: https://www.econbiz.de/10010880541
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Agent-based modeling of knowledge transfer within social networks
Guechtouli, Widad - Institut de Préparation à l'Administration et à la … - 2014
In this paper, we study both processes of direct and indirect knowledge transfer, from a modelling perspective, using agent-based models. In fact, there are several ways to model knowledge. We choose to study three different representations, and try to determine which one allows to better...
Persistent link: https://www.econbiz.de/10010754768
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An examination of the factors influencing relationship building and performance in virtual R&D project teams
Jawadi, Nabila; Bonet-Fernandez, Dominique - Institut de Préparation à l'Administration et à la … - 2013
, this study examines the effects of leadership, work organization and communication practices on the quality of the …
Persistent link: https://www.econbiz.de/10010754840
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The Use of Social Media within the Austrian Supply Chain for Food and Beverages
Meixner, Oliver; Haas, Rainer; Moosbrugger, Helmut; … - International European Forum on Innovation and System … - 2013
In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of … interaction and communication with current and prospective customers. One core objective of this study was to evaluate certain …
Persistent link: https://www.econbiz.de/10011078212
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Language, Ethnical Identity and Consumer Behavior: A Cross-Cultural Study of Marketing Communication in the Region FVG
Rosa, F.; Sillani, S.; Nassivera, F.; Vasciaveo, M. - International European Forum on Innovation and System … - 2014
marketing communication strategies could significantly affect the consumers’ preferences for food product and their decisions … communication strategies to increase the local food demand and customization. …
Persistent link: https://www.econbiz.de/10011200771
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What do German Consumers Expect from Sustainable Aquaculture?
Feucht, Yvonne; Zander, Katrin - International European Forum on Innovation and System … - 2014
further communication of sustainable aquaculture to consumers are deduced. One central result is that consumers were mainly …
Persistent link: https://www.econbiz.de/10011200779