The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and … conceptual model on the determinants of loyalty to a hotel or a hotel chain. The subjacent hypothesis is to determine if a … loyalty program and its associated advantages manage to take precedence over other factors which influence choice and thus …

This article deals with the issues of hotel loyalty programs implemented in the Slovak Republic. It analyzes the … effectiveness of loyalty programs in relation to purchasing behaviour of Slovak customers. We propose a theoretical model of loyalty … determinants, which we verify empirically. We try to explain the effectiveness of hotel loyalty programs in terms of value created …

The development of competition in the tourism sector questioned the impact of loyalty programs hotels. Taking … commitment and confidence as mediated variable we try to highlight factors loyalty. Conducting a comparative study in France and … Slovakia we try to determine how and to what extent loyalty programs fail to act on customer loyalty. …

the satisfaction of large foreign retailers and their suppliers in the host country. From a qualitative fieldwork … satisfaction in a cross-cultural context of relationships. The proposed model considers the joint influence of power and dependence …, conflict and cooperation on satisfaction. The main results indicate that the Brazilian food distribution channel is controlled …