The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and … conceptual model on the determinants of loyalty to a hotel or a hotel chain. The subjacent hypothesis is to determine if a … loyalty program and its associated advantages manage to take precedence over other factors which influence choice and thus …

This article deals with the issues of hotel loyalty programs implemented in the Slovak Republic. It analyzes the … effectiveness of loyalty programs in relation to purchasing behaviour of Slovak customers. We propose a theoretical model of loyalty … determinants, which we verify empirically. We try to explain the effectiveness of hotel loyalty programs in terms of value created …

The development of competition in the tourism sector questioned the impact of loyalty programs hotels. Taking … commitment and confidence as mediated variable we try to highlight factors loyalty. Conducting a comparative study in France and … Slovakia we try to determine how and to what extent loyalty programs fail to act on customer loyalty. …