Showing 1 - 6 of 6
In this paper, we report on the results of a large-scale study about typical front-end-related innovation practices in …
Persistent link: https://www.econbiz.de/10005867113
Strong market orientation is essential for innovation success!” Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so … research can alone allow innovation management to develop attractive search fields for radical innovations and if it can also …
Persistent link: https://www.econbiz.de/10005867162
, and managers often indicate the front end as being one of the greatest weaknesses in product innovation. Therefore, it is … surprising that only little research has treated the so called "fuzzy front end" of innovation. In this paper we discuss if …
Persistent link: https://www.econbiz.de/10005867377
Persistent link: https://www.econbiz.de/10003586541
In Deutschland sind sehr viele gute Ideen vorhanden, die sich in Erfindungen und Patenten niederschlagen. Es treten jedoch oft Probleme im Bereich der Umsetzung auf. Die Produktion innovativer Produkte, Prozesse und Dienstleistungen zeigt nur eine durchschnittliche Dynamik. Dieser Befund wiegt...
Persistent link: https://www.econbiz.de/10003297773
Persistent link: https://www.econbiz.de/10000666221