Showing 1 - 10 of 10
Angaben des Herkunftslandes auf Lebensmittelverpackungen sind von zunehmender Bedeutung und bieten Differenzierungspotentiale u.a. für Kakao-Erzeuger aus Entwicklungs- und Schwellenländern. Inwiefern ein Country-of-Origin-Effekt für den deutschen Verbraucher bei der Qualitätswahrnehmung von...
Persistent link: https://www.econbiz.de/10011155523
female farmers decide whether to take up cocoa marketing on their own or to rely on others to sell the product. We analyze … the effect of marketing on control over the proceeds. We find that controlling both production and marketing provides … delegate the task of marketing to another family member. Our data also indicate that in the cocoa sector of Cameroon, female …
Persistent link: https://www.econbiz.de/10011155525
Human behaviours are driven by two different types of motives: implicit and explicit motives. Psychologists have developed two main tools, namely time pressure and cognitive load, to disentangle the two motives. It implies that the values of willingness to pay (WTP) are sensitive to time...
Persistent link: https://www.econbiz.de/10011155526
All firms need to work out strategic plans to exploit the existing market, but they differ in their capacity to implement and manage strategies. Considering the industrial organization and resource-based views in the strategic management literature, we understand that firm attributes, resources...
Persistent link: https://www.econbiz.de/10011155530
GlobalGAP is an important private standard in food sector. However, geographic diffusion of GlobalGAP is uneven across the world. We use a panel from 2008 to 2012 for 170 FAO member countries to analyze GlobalGAP diffusion in the agricultural sector as a whole as well as in the crops subsector....
Persistent link: https://www.econbiz.de/10011155537
Supermarkets are gaining ground in the agri-food systems of many developing countries. While recent research has analyzed income effects in the small farm sector, impacts on productivity and efficiency have hardly been studied. We use a meta-frontier approach and combine this with propensity...
Persistent link: https://www.econbiz.de/10009277063
marketers and policy-makers in both countries. The use of altruistic arguments in organic food marketing is a key aspect that …
Persistent link: https://www.econbiz.de/10011069599
sustainable food marketing about how to target their most relevant segment, the convinced sustainable consumer. …
Persistent link: https://www.econbiz.de/10011069600
market success, thus the positioning of organic food is a crucial topic for food policy and marketing. This paper analyses …
Persistent link: https://www.econbiz.de/10011069601
In many developing countries, supermarkets are expanding rapidly. This also affects farmers’ marketing options …
Persistent link: https://www.econbiz.de/10010913628