The EU food entrepreneurs are facing dramatic changes in the competition arena. Globalization and liberalization processes are offering cheaper food products in international markets, either from countries with better comparative advantages or with more efficient marketing strategies. At the...

This paper considers the implementation of the Quality Function Deployment (QFD) as a methodological framework for the development of new food products. This paper focuses on the beef supply chain and develops a horizontal product’s quality deployment as a strategic tool for the implementation...