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~institution:"Institut für Marketing <Münster, Westfalen>"
~institution:"McKinsey and Company <New York, NY>"
~source:"usbk"
~subject:"Spitzentechnologie"
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Institut für Marketing <Münster, Westfalen>
McKinsey and Company <New York, NY>
Münsteraner Marketing-Symposium <2, 1984, Münster, Westfalen>
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Schriften der Wissenschaftlichen Gesellschaft für Marketing und Unternehmensführung e.V., Münster
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Marktorientierte Unternehmensführung und Innovation : neue Kommunikationstechnologien als Herausforderung an d.
Marketing
; Dokumentation d. Vorträge u. Diskussionen d. 2. Münstera...
Meffert, Heribert
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1985
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