In this paper, we report on the results of a large-scale study about typical front-end-related innovation practices in …

Strong market orientation is essential for innovation success!” Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so … research can alone allow innovation management to develop attractive search fields for radical innovations and if it can also …

, and managers often indicate the front end as being one of the greatest weaknesses in product innovation. Therefore, it is … surprising that only little research has treated the so called "fuzzy front end" of innovation. In this paper we discuss if …

Innovation? -- Merkmale der Innovation -- Arten der Innovation -- Anwendungsfelder der Innovation -- Zielgruppe der Innovation … -- Divergenz &amp -- Konvergenz -- Die Ineffizienz der Innovation &amp -- die Wichtigkeit des Wandels -- 2 Damit es klappt …

Illustratorin -- Anja Faber -- Über das verrocchio Institute for Innovation Competence -- Sie können an diesem Handbuch mitarbeiten …