Clements, Matthew T. - Institut für Weltwirtschaft (IfW) - 2010
If a product has two dimensions of quality, one observable and one not, a firm can use observable quality as a signal … of unobservable quality. The correlation between consumers' valuation of high quality in each dimension is a key … determinant of the feasibility of such signaling. A firm may use price alone as a signal, or price and quality together. Both …