Grüter, Marcel; Blattmann, Olivier; von Burg, Simone - Institut für Wirtschaftsinformatik <Bern> - 2008
On the internet there is a lot of information which can be considered for purchasingdecisions. Since in most cases … marketers are better informed than buyers,there exists an information asymmetry. In order to get a good overview of … classify information related to its subjects and its information level.There will be a demonstration of the application of the …