is based on new insights into the effects thatvariables, such as risk tolerance, trust and reciprocity, the value for …

Experimental evidence reveals that there is a strong willingness to trust and to act in bothpositively and negatively …, andbuyers, as well as needing to trust others and reciprocate with their network. We base ouranalysis on the German Socio …) thewillingness to trust other people influences the probability of starting a business; ii) trust,positive reciprocity, and negative …

In this innovative book, international scholars investigate trust and its role in relation to the entrepreneurial … multi-disciplinary approach in researching trust and its importance in entrepreneurship …pt. 1. Concepts, evolution, measurements -- pt. 2. Trust and entrepreneurial behaviour in transition environments -- pt …