Showing 1 - 10 of 11
large variety of instruments to design their CSR communication. Different communication means can complement one another as … involvement regarding CSR (e.g. websites, CSR reports). Among the many potential communication channels that allow disseminating … communication of chocolate brands is addressed in this paper. CSR related communication was investigated by two means. In December …
Persistent link: https://www.econbiz.de/10010880541
managers farther from the product ("administrative" functions i.e., finance, law, HR) increase with IT investments. Finally, we …
Persistent link: https://www.econbiz.de/10010884351
This paper investigates the effect of different communication channels on promise-making and promise-keeping in a … helping situation. Four treatments differ with respect to the communication channel employed to solicit unincentivized … cooperation, i.e., face-to-face, phone call and two different sorts of computer-mediated communication. The less anonymous (face …
Persistent link: https://www.econbiz.de/10010959794
We study the impact of communication on behavior in a two-stage coordination game with asymmetric payoffs. We test … sustain coordination over time and alleviate the inequality induced by the asymmetry of payoffs. Third, communication …
Persistent link: https://www.econbiz.de/10011214041
in quantity and quality of output. We use data from a controlled field experiment that changed the communication of the …
Persistent link: https://www.econbiz.de/10011279295
working conditions causes workers to quit at more similar times. When, and only when, communication is allowed, workers are …
Persistent link: https://www.econbiz.de/10011279313
In this paper we show that subtle forms of deceit undermine the effectiveness of incentives. We design an experiment in which the principal has an interest in underreporting the true performance difference between the agents in a dynamic tournament. According to the standard approach, rational...
Persistent link: https://www.econbiz.de/10005822257
We study how upward communication – from workers to managers – about individual efforts affects the effectiveness of …
Persistent link: https://www.econbiz.de/10011125865
In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of … interaction and communication with current and prospective customers. One core objective of this study was to evaluate certain …
Persistent link: https://www.econbiz.de/10011078212
marketing communication strategies could significantly affect the consumers’ preferences for food product and their decisions … communication strategies to increase the local food demand and customization. …
Persistent link: https://www.econbiz.de/10011200771