marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular …

Explores the changing status of actors within an increasingly internationalized film and television industry. Discusses …

Examines the importance of the film and television industry in the South African Development Community (SADC) and …

Television advertising is a most common commercial activity used in advertising medium. Humor in advertising contains … any goods and services. Humor in television advertising is the effective and convenient way to attract the any consumers … humor in television advertising on consumers attitudes …

This paper investigates the impact of television on internal migration in Indonesia. We exploit the differential … introduction of private television throughout the country and the variation in signal reception due to topography to estimate the …

We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as … from the National Longitudinal Survey of Youth 1997 and data on local fast-food restaurant advertising on television from … Competitive Media Reporting. Exposure to fast-food restaurant advertising on television causes statistically significant increases …

television stations. Instrumenting for the possible endogeneity of media activity to public spending, 2SLS results confirm a …