The development of the market of a product needs a wide knowledge of consumption and marketing practices relevant. This … measure tools. The marketing chain is simple and in favor of a vertical organisation. Nevertheless, the lack of producers and …

and implement theirs software to benefit from it. This paper aimed to discuss the difference between traditional marketing … 4Ps and the new generation of marketing 4Cs, and then to explain what does CRM mean, its definition, features, and how …