The development of the market of a product needs a wide knowledge of consumption and marketing practices relevant. This … measure tools. The marketing chain is simple and in favor of a vertical organisation. Nevertheless, the lack of producers and …

This paper explores the track of marketing, by referring to the literature, through the advancements in digitalized … customer retention, and finally from a production-oriented definition of marketing to customer-oriented one(transaction to … relationships). Actually all these variables are considered to be the main drivers of Relationship Marketing (RM) that led the …