The development of the market of a product needs a wide knowledge of consumption and marketing practices relevant. This … measure tools. The marketing chain is simple and in favor of a vertical organisation. Nevertheless, the lack of producers and …

Italian Cultural Sector in raising private funds. Price marketing will be analyzed next to fundraising as strategies that both …

Marketing skills have been developed by firms of several cultural industries for more than three decades. From movie … marketing development. The final research’s goal is to produce a sort of classification of innovative marketing activities in …