The development of the market of a product needs a wide knowledge of consumption and marketing practices relevant. This … measure tools. The marketing chain is simple and in favor of a vertical organisation. Nevertheless, the lack of producers and …

Marketing literature has emphasized the factors hampering marketing planning and strategizing in small firms, in … marketing have nonetheless shown that small firms do engage in peculiar marketing strategies and activities that do not … contributing to extant theory in entrepreneurial marketing placing under scrutiny the generative moments of marketing strategies in …